Optimizing the Marketing of Local Products (Karo Oil) through an E-Commerce and Social Media Approach for Lao Chi Market Traders: A Cost–Benefit Ratio Analysis of Digital Technology Utilization
Keywords:
Optimizing, Marketing of Local Products, E-Commerce, Social Media, Lao Chi Market TradersAbstract
This study aims to optimize the marketing of local Karo oil products by introducing an integrated E-Commerce and Social Media approach to traders at Lao Chi Market in Simpang Selayang, Medan. The community service program employed a descriptive qualitative method supported by direct observation, training sessions, and practical demonstrations of digital marketing tools. A total of more than 20 Karo oil traders participated as the sample in this activity. The findings reveal three key outcomes. First, traders experienced greater efficiency in promoting and managing the marketing of Karo oil products. Second, there was a measurable increase in sales activities conducted through e-commerce platforms and social media channels. Third, the number of active Karo oil traders in the Lao Chi Market increased, indicating broader participation and interest in digital marketing adoption. Overall, the study provides evidence that structured digital training and hands-on guidance can significantly strengthen marketing capabilities and enhance the economic potential of local product traders.
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Copyright (c) 2025 Ike Rukmana Sari, Lasma Ria Tampubolon, Nia Angelia, Holfian Daulat Tambun Saribu, Nina Purnasari, Demak Claudia Yosephine Simanjuntak, Yois Nelsari Malau, Januardin, Dennys Paulus Parlindungan Damanik, Milka Rositi Sianipar (Author)
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