Community Empowerment through Digital Literacy Training in Social Media-Based Business Development in Hajoran Village
Keywords:
Community Empowerment, Digital Literacy, Social Media, Business Development, UMKMAbstract
Digital literacy training is a strategic step in facing the digital era, particularly in the development of social media-based businesses. This community service activity was carried out in Hajoran Village with the aim of enhancing the community's ability to utilize digital platforms as a means of promoting and marketing small and medium-sized enterprises (UMKM). The implementation method of the activity consisted of socialization, technical training, and direct mentoring for participants in creating and managing business accounts on social media platforms such as Facebook, Instagram, and WhatsApp Business. The results of this activity show an increased understanding among the community of the importance of digital literacy, as well as the emergence of several new business accounts managed by participants. This training is expected to serve as an initial stimulus for the digital transformation of the village community towards economic independence based on technology.
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Copyright (c) 2024 Nova Zulfani Panggabean,S.E.,M.M (Author)
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