The E-Commerce Application Development Training to Promote the Digitalization of Micro Enterprises in Sorkam Village

Abstract

This community service activity was carried out as an effort to enhance the capacity and competitiveness of micro-enterprise actors in Sorkam Village through the utilization of digital technology, particularly in the form of e-commerce application development training. Sorkam Village has significant local economic potential but has not yet been fully digitized. Through this training, UMKM actors were provided with an understanding of the importance of business digitalization, introduced to the basic concepts of e-commerce, and equipped with technical skills to create and manage online stores independently. The methods used in this activity include needs surveys, the development of training modules based on local needs, the implementation of interactive training over three days, and post-training mentoring for one month. Evaluation was conducted using pre-tests and post-tests, observations, and questionnaires. The results showed a significant increase in the participants' digital literacy, technical skills in creating online stores, and motivation to market products digitally. A total of 18 online stores were successfully created by the participants, some of which have received orders from outside the village. This activity also fostered collaboration between business actors and local youth as digital administrators. This program demonstrates that e-commerce training can serve as a gateway to the digital transformation of UMKM in rural areas.