Optimization of Digital-Based Operational Management Systems to Improve Production Efficiency of UMKM in Pinangsori Village
Keywords:
Digitalization Strategy, Resource Management, System Optimization, Operational Management, Digital Transformation, UMKMAbstract
This study aims to analyze the implementation of digital-based operational management systems as an effort to improve production efficiency in Micro, Small, and Medium Enterprises (UMKM) in Pinangsori Village. Amid the global digitalization trend, digital transformation has become an urgent need for UMKM to remain competitive and adaptive to market changes. This study uses a descriptive qualitative approach, with data collection techniques including field observations, interviews with UMKM actors, and documentation of operational activities and marketing strategies. The research findings reveal that the adoption of digital technologies, such as accounting software, cloud-based inventory management systems, and digital marketing platforms, significantly optimizes the production process and work efficiency. The implementation of digital systems resulted in a 50% reduction in administrative processing time, improved stock management accuracy, and a 70% increase in market reach online. The main challenge in implementing digitalization lies in the low level of technological literacy and limited internet infrastructure. Therefore, continuous support from the government and stakeholders is needed to facilitate training and provide adequate infrastructure. This study concludes that digitalization of operational systems is a strategic solution to strengthen the capacity and competitiveness of UMKM sustainably.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Delita Sihotang, S.E, M.M (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
Adapt — remix, transform, and build upon the material for any purpose, even commercially.
The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
