Education and Mentorship on Digital Marketing Strategies to Increase Revenue for Entrepreneurs in the Digital Economy Era in Jago Jago Village
Keywords:
Digital marketing, UKM, education, digital economy, revenue enhancementAbstract
including small and medium-sized enterprises (UKM). Jago Jago Village, where the majority of its population are micro and small business owners, requires deeper knowledge of digital marketing strategies to increase their revenue. This research aims to provide education and mentorship on digital marketing strategies to entrepreneurs in Jago Jago Village. The method used in this community service activity is training that includes both theoretical and practical applications of social media and e-commerce platforms. Additionally, direct mentorship is provided to implement the digital marketing strategies learned. The results of this activity show an improvement in the entrepreneurs' ability to leverage digital marketing, as well as a positive impact on their revenue. This research also identifies several challenges in the implementation of digital marketing, which can serve as an evaluation for similar activities in the future.
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Copyright (c) 2024 Amaludin Sikumbang, S.E, M.M (Author)
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