Digital Branding Strategy Training to Enhance the Competitiveness of Local Products in Pananggahan Village
Keywords:
Digital Branding, UMKM, Local Products, Training, CompetitivenessAbstract
This digital branding strategy training was conducted to enhance the competitiveness of local products produced by UMKM actors in Pananggahan Village. Through this training activity, the community was introduced to the concept of digital branding, the use of social media for marketing, and techniques for creating engaging digital content. The results of the training showed a significant increase in participants' knowledge of digital marketing and digital branding. Some participants have started to implement digital branding strategies in their businesses, particularly through platforms such as Instagram and WhatsApp Business. This training is expected to be the first step in the development of technology-based UMKM in the village.
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Copyright (c) 2024 Dina Indah Permata Sari Batubara, S.E, M.Si (Author)
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