The Impact of E-Commerce Digitalization on Consumer Behavior and Business Performance Improvement in Small Retail Shops in Medan. International Multidiciplinary Journal, [S. l.], v. 1, n. 06, p. 139–146, 2025. Disponível em: http://sorakgemaintelektual.com/jurnal/index.php/imun/article/view/118.. Acesso em: 5 oct. 2025.